SAP Marketing Cloud Alternatives (September 2025)

Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.

Unlock and action your data, deploy campaigns faster with AI, and scale 1:1 personalization.

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

Benefit from a holistic, integrated approach to cover everything from headquarters target settings to execution with the SAP Trade Management solution.

Discover e-commerce software from SAP that drives digital growth and demand, and provides outstanding buying experiences that converts visitors to customers.

Attract buyers, build loyalty, and manage customer relationships across the enterprise with CRM and customer experience (CX) solutions from SAP.

Want to convert leads into opportunities and opportunities into revenue? Learn more about Madison Logic's powerful account-based marketing platform.

SAP S/4HANA Cloud Revenue and Cost Accounting is designed to provide unparalleled versatility within a comprehensive portfolio of solutions tailored to meet your revenue accounting needs. Automate and streamline your revenue accounting processes to accommodate new complex business models. Implement unique rules and events-based features that decouple invoicing and revenue recognition. So you can recognize revenue independently from your billing strategies while discovering powerful insights for your stakeholders to drive more effective decision-making.

As the leading pure-play ABM agency, Ignitium can help you launch and scale your account-based marketing efforts to drive measurable results from your target accounts.

Discover the Jabmo ABM Platform. Precision targeting, personalized campaigns, and superior analytics.

ZoomInfo introduces its new platform, ZoomInfo Marketing. Learn how this ABM software is designed to give marketers new ways to reach target accounts.

Drive more revenue with a 360-degree multi-channel experience for your target accounts.

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

SAP Customer Data Platform and customer data management solutions from SAP provide an enterprise solution for increased conversion rates and enhanced customer experiences.

Streamline the sales planning process by automating territory and quota management with the SAP SuccessFactors Territory and Quota solution.

Create dynamic customer engagements driven by valuable data insights. Design omni-channel campaigns on one user-friendly platform, on-cloud or on-site.

Connect real-time behavioral data to leads and accounts in Salesforce. Identify needs, interests, intent and sales-readiness with profiling and scoring.

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Learn how cloud analytics technology enables data visualization and improved business intelligence with SAP Analytics Cloud.

Build a rich, targeted account-based marketing prospect database, then segment and use it everywhere with the D&B RevUP ABX platform and family.

HubSpot's marketing software has everything your team needs to generate leads and automate marketing that drives growth, from forms to workflows and bots.

Convert your top accounts through intent-driven ABM orchestration from Foundry – resulting in bigger, better pipeline.

Priority Engine™ provides opt-in, Prospect-Level Intent insights to improve sales and marketing performance by giving access to active buyers researching solutions now.

Discover how oil, gas, and energy industry software from SAP helps energy companies and suppliers scale resources to meet customer demands for reliable, affordable, and sustainable energy.

Uberflip offers a solution to help GTM teams plan, curate, design, build and measure personalized engagements at scale.

Drive intelligent engagement and generate revenue with powerful webinars and interactive virtual events powered by first-party data and AI.

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

Create highly personalized, intent-driven experiences that drive more conversions with Acoustic Connect.

Build high-intent audiences and warm them up with omnichannel marketing. Automate your sales prospecting and handoff quality leads to sales.

Discover how to connect digitally with trading partners to boost agility and growth with SAP Business Network Supply Chain Collaboration.

Optimize Salesforce Marketing Cloud with personalization and segmentation. Save time and drive revenue with DESelect for SFMC.

Adobe Journey Optimizer is a single application where you can manage cross-channel campaigns with optimized customer journeys.

Align your short and long-term marketing objectives to your business priorities. Our approach to Revenue Marketing ensures that marketing becomes a growth

Open cloud platform with data management, analytics, AI, IoT, blockchain technologies and application development services that helps companies connect processes, experiences and data.

Go next level with your campaigns using Adobe Campaign. Learn about email marketing, customer journey management, omnichannel marketing, and more.

ActiveIQ uses AI combined with account-based marketing to improve B2B sales efficiency, shorten the sales cycle & fill your pipeline with qualified leads.

Find out how SAP Business Network unifies every point of interaction and integration across your trading partner network to enable B2B collaboration.

A cloud solution to calculate extended producer responsibility (EPR) obligations, plastic taxes, and corporate commitments to optimize material choices.

Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.

Optimize the customer journey and close the CX gap with Emplifi's customer engagement platform and social media marketing, commerce, and care solutions.

SAS Customer Intelligence 360: Modern marketing hub for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

Reinvent the way your company creates, manages, & converts pipeline to revenue. Our ABM software reveals revenue insights that leads to high-quality pipeline, eliminating guesswork & empowering your revenue team with the data and visibility it needs.

The Salesforce Customer Data Platform (CDP) recently relaunched, allows marketing orgs to have a single and complete source-of-truth.

TrenDemon accelerates revenue and pipeline by empowering marketers with AI-based web personalization and content marketing insights

Introducing Foundry Intent. Multiple intent sources combine to capture buying behavior where it happens - giving you the power to take action.

First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.

Quickly test, deploy, and use the latest SAP applications in the cloud. SAP Cloud Appliance Library tool provides an online repository of preconfigured virtual appliances to get you up and running in record time.

Reveal's platform securely connects your CRM with partner companies, providing overlapping account insights, warm leads, and co-marketing opportunities to drive revenue growth.

Say hello to the RollWorks account-based marketing (ABM) platform, the B2B and ABM solution shown to deliver over 5X the ROI of other ABM platforms.

The #1 machine learning marketing cloud for personalized customer experiences. The personalization platform that leverages AI to create 1:1 customer engagement strategies across all marketing channels.

Optimize resources and accelerate time to market with processes and data centralized with the SAP Enterprise Portfolio and Project Management package.

Scale marketing and drive ROI with Integrate, the premium cross-channel demand management platform for enterprise B2B demand and marketing operations teams.

Maximize customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Learn how cloud analytics technology enables data visualization and improved business intelligence with SAP Analytics Cloud.

Formerly known as Bizible, Marketo Measure lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI.

Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

Demandbase is a leader in Account-Based Marketing (ABM) Software, Go-to-Market (GTM) Tools, B2B Advertising Platform, and B2B Data.

Power customer-centric interactions between consumers and brands in real-time

Establish holistic steering and reporting of environmental, social, and corporate governance (ESG) with the SAP Sustainability Control Tower solution.

Transform human capital management (HCM) with SAP SuccessFactors. Our HR software delivers experiences that help employees achieve their goals – and yours.

Optimise your end-to-end revenue funnel with Predict AI and Perform. Giving you deal health, pipeline health and sales forecasts, maximising revenue at speed.

HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.

Generate more leads and increase revenue with landing pages, checkouts, funnels and membership sites, all built in WordPress.

Automate treasury tasks and integrate them with core finance processes with greater ease. Explore SAP S/4HANA Cloud for treasury and risk management.

Our platform addresses the problem of low conversion rates for digital ads in businesses with long offline sales cycles and large transactions like Real Estate, Financial Services, EdTech or SaaS. Our tech helps to improve ad efficiency or boost customer acquisition by 1.5x-2.0x via four tools. Get started!

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

Our human-guided AI helps your business create the ultimate sales engagement experience for your customers.

Marigold helps brands acquire customers through multiple channels, engage existing customers with curated offers, and turn customers into superfans.

The data you need to give the experiences they want. Your central hub for customer data.

Enhance lead conversion with Conversational AI. Automate revenue interactions, engage at scale, and interact via Email, Chat, SMS.

From sales forecasting to pipeline management and revenue intelligence, Clari's Revenue Platform makes your entire revenue process more efficient and predictable.

ICP Builder • Intent Data • ABM Advertising • Account-Based Pipeline Attribution. Start and scale your account-based motion easily without compromising on data quality and global reach.

Unleash the full potential of your B2B marketing with Anteriad's Marketing Cloud. Our award-winning platform provides a comprehensive suite of tools.

Optimize shopper experiences, monitor and analyze insights, increase sales and simplify your retail business life with Trax retail management solutions.

Run more efficient truck, container, and rail yard operations with SAP Yard Logistics, our yard management system.

Use PLM software from SAP to digitalize product development, innovate faster, and build a digital thread that runs throughout the product lifecycle.

Engage with customers wherever they are. Postscript helps you build strong customer relationships across the entire buying experience. Start your free trial today.

Revegy is the #1 sales execution platform with built-in visualizations for account planning and operations tools to equip sales teams with deal-winning insights.

Unlock the full potential of your partner marketing efforts with our powerful performance marketing software. Drive more leads, increase conversions, and boost revenue with ease. Maximize your partner relationships and achieve marketing success like never before. Try our software today!

Accelerate pipeline and revenue growth with Intentsify's intent-based marketing tools, data & programs to activate today's dynamic go-to-market strategies.

Improve employee retention while creating an agile workforce ready for any challenge through continuous learning. Provide opportunities and guidance based on employee experience, interests, and abilities aligned to organizational priorities.

Make better decisions faster with in-memory database management systems from SAP that optimize storage, compliance, and analytics..

Leadspace’s B2B Customer Data Platform supports end-to-end customer acquisition by collecting, unifying, and segmenting market data. Find out how.

Streamline your appliance retail operations with Appliance.io. Experience seamless integration with 18+ programs and 100+ features designed exclusively for appliance dealers. From point-of-sale to delivery scheduling, our cloud-based platform ensures smooth, efficient operations. Say goodbye to software struggles and outdated technology with Appliance.io's bi-weekly updates and industry-specific solutions.

Unlock sales and marketing intelligence with Dealfront, the ultimate go-to-market platform. Discover seamless lead gen and web tracking for your business.

Elevate your B2B marketing strategy with Inbox Insight, a leading ABM and Demand Generation partner. Experience targeted, data-driven solutions that drive growth. Discover why blue-chip B2B brands choose us to deliver their strategy. Click to learn more

Ongage is an email marketing platform that allows you to deliver emails, learn from customers, and optimize behavior at scale. Want to see KPIs going up?

Online reputation and customer experience software helps you create your online marketing strategy so you can drive customer referrals, leads, reviews and revenue.

Simplify and automate entitlement management processes and operations for intelligent business models by using the SAP Entitlement Management solution.

Learn how to increase customer engagement by leveraging buyer signals. Quickly boost online sales and create innovative brand experiences designed to meet the unique demands of your business.

Yotpo’s eCommerce retention marketing platform drives repeat shopper sales with connected solutions for reviews, SMS, email, loyalty, and subscriptions.

After completing this lesson, you will be able to:Explain the benefits of using MS Teams. Demonstrate how to use MS Teams in your system.

Find the right accounts, target them with personalized content & track your progress with Recotap's automated ABM platform

Simplify the management of your life plan community. Coordinate care, manage amenities, and optimize business operations.

SAP Cash Application provides intelligent receivable matching automation that handles manually intensive financial processes.

Use CloudTask Marketplace to Hire Remote Professionals, Sales Agencies and Software FASTER. Fill Your RevOps Talent Gaps.

Take your marketing to the next level​ with the leading self-serve Customer Engagement platform for cross-channel experiences.

Manage and connect your core processes with SAP Business ByDesign, scalable cloud ERP for midmarket companies and subsidiaries.

Combining your data with data beyond your four walls DemandJump provides a roadmap of the actions you should take to ensure your marketing drives revenue.