Segment Alternatives (September 2025)

See why we're recognized as a CDP industry leader. Learn how our customer data platform empowers marketing, sales, and service teams at global enterprises.

Welcome to Tealium – the leader in real-time customer data integration and management. Harness the power of your data with our comprehensive suite of solutions and insights to drive meaningful customer experiences. Explore how Tealium empowers businesses to connect, manage, and leverage data across every touchpoint in real-time.

Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.

The Salesforce Customer Data Platform (CDP) recently relaunched, allows marketing orgs to have a single and complete source-of-truth.

RudderStack is the easiest way to collect, unify and activate customer data across your warehouse, websites and apps.

Hightouch is the #1 Composable Customer Data Platform (CDP) that helps you collect, unify, enrich, and activate all of your customer data. No engineering, manual work, or costly traditional CDP required.

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

Simon Data empowers CRM teams with the data, tools, & support to drive personalization at every customer touchpoint.

SAP Customer Data Platform and customer data management solutions from SAP provide an enterprise solution for increased conversion rates and enhanced customer experiences.

Turn complex customer data into business value, powered-up teams, and happy customers.

WebEngage offers CDP, Omnichannel Campaign Manager and Web & App Personalization Engine - to help brands boost their revenue from existing customers.

The data you need to give the experiences they want. Your central hub for customer data.

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

Unlock the full potential of your customer data with Zeotap, the best-of-breeds CDP solution. Gain strategic insights for seamless data-driven success.

Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.

Automate cross-channel campaigns with Blueshift’s customer engagement platform that combines the power of AI, a CDP, and marketing automation.

Power customer-centric interactions between consumers and brands in real-time

Audience segmentation powered by analytics. Drive marketing campaigns and product personalization with audience segments backed by first-party data.

The cross channel marketing platform that powers unified customer experiences, and empowers you to create, optimize, and measure every customer interaction.

SAS Customer Intelligence 360: Modern marketing hub for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

The source of truth for all your customer data, synchronizing all your tools in real-time.

Enterprise-level digital analytics and customer engagement platform that helps enhance every customer interaction with data-driven insights.

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.

AIQ makes every team member a CX champion by bringing order to data chaos. See how our CX Hub puts customers at the center of your strategy.

Countly is the #1 privacy-led product analytics offering a self-hosted or private cloud solution for your mobile, web, and desktop applications.

How retailers unify all their customer data, understand their customer, create segments, acquire new customers, and grow lifetime value.

Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

The world’s leader for customer messaging including mobile push notifications, web push, SMS, email & in-app messaging. Trusted by 1 million+ developers.

High-performance, AI-powered consumer data that optimizes marketers’ acquisition, upsell, and retention efforts driving CLV and revenue.

Adverity is the fully-integrated data platform for businesses to easily automate the connectivity, transformation, and governance of data at scale.

Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey. Get started with CleverTap today.

Unlock and action your data, deploy campaigns faster with AI, and scale 1:1 personalization.

Take your marketing to the next level​ with the leading self-serve Customer Engagement platform for cross-channel experiences.

The AI-powered Resonate Ignite Platform transforms insights into action, accelerating marketing performance throughout the full customer lifecycle.

Bring Growth to Life: Explore how you can create unique experiences for each customer in real-time and optimise customer lifetime value!

Empower your business decisions with our cutting-edge customer insights platform. Uncover valuable data-driven strategies and trends.

A seamless platform to measure, understand, and optimize website business performance.

Matillion helps teams get data business-ready, faster. Thousands of enterprises trust us to load, transform, sync, and orchestrate their data in the cloud.

StreamSets data integration platform is a single interface for creating, reusing and sharing data pipelines to unlock your data without ceding control.

First smart No-SDK customer engagement platfrom. Best tool for Push, Email campaigns powered by generative AI

CDP to collect, clean, and centralize guest data. AI-powered marketing automation & reputation management to fuel faster restaurant growth.

Convert visitors into customers with website visitor identification & remarketing. Capture first-party data, sync visitors to remarketing audiences, track the customer journey, and turn your anonymous website visitors into customers.

Maximise revenue & ROAS with AI-powered marketing mix optimisation.

Clutch is the The 1:1 AI retention marketing platform that tailors’ consumer interactions to your needs, optimizes offers in real-time, and rapidly achieves your sales targets, all while enhancing your brand's reputation.

AI-powered data analytics solutions for businesses. We offer data integration, predictive analytics, and machine learning to help you make informed decisions.

Visitor activation and customer retention platform. Grow customer value through smart user journeys, using all data in real time.

Product Analytics for Your Cloud Data Warehouse

Cloudera delivers a hybrid data platform with secure data management and portable cloud-native data analytics.

Effortlessly centralize all the data you need so your team can deliver better insights, faster. Start for free.

The #1 machine learning marketing cloud for personalized customer experiences. The personalization platform that leverages AI to create 1:1 customer engagement strategies across all marketing channels.

Analytics + Activation

Connect real-time behavioral data to leads and accounts in Salesforce. Identify needs, interests, intent and sales-readiness with profiling and scoring.

Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.

Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Our Connected Data Platform – the industry’s first cloud-native, SaaS master data management solution (MDM) – unifies and cleanses multi-source, complex data into a single source of trusted information. You get insight-ready, real-time data at scale.

Monetate is the #1 personalization platform and consultancy designed to help ecommerce and digital businesses scale KPIs and wow customers.

Maximize the power and value of your data. Talend Data Fabric integrates, cleans, governs, and delivers the right data to the right users.

Connect with customers on their preferred channels—anywhere in the world. Quickly integrate powerful communication APIs to start building solutions for SMS and WhatsApp messaging, voice, and email.

An enterprise-grade data integration platform built around data-products, making it easy and fast for Analytics and AI users to get ready-to-use data

Talend Data Integration is an enterprise data integration tool to connect, transform, and manage data from different sources to deliver business value.

Create highly personalized, intent-driven experiences that drive more conversions with Acoustic Connect.

Explore Customer.io, the data-driven platform for personalized customer journeys across all channels, fueled by first-party data.

Semarchy is once again a 2022 Customers' Choice for Master Data Management based on peer-sourced reviews and ratings from Gartner Peer Insights.

Intelligent email marketing, sms, and automation for faster, more efficient growth. Turn your customer data into hyper-personalized messages that people want.

Turn data insight into personalized, cross-channel marketing experiences with Dotdigital's all-in-one customer experience and data platform.

| Web push, Heatmaps, AB Testing, Analytics Software.

Snowflake enables organizations to learn, build, and connect with their data-driven peers. Collaborate, build data apps & power diverse workloads in the AI Data Cloud.

Integrate.io - Unify your data while building & managing clean, secure pipelines for better decision making. Power your data warehouse with ETL, ELT, CDC, Reverse ETL, and API Management.

Idiomatic's powerful AI-driven customer intelligence platform turns all of your customer feedback into a complete, data-driven voice of customer picture.

Looking to understand your customer's journeys? Click to discover Adobe Customer Journey Analytics to stitch and analyze cross-channel data.

In a world where user adoption drives revenue, Chameleon's software gives modern SaaS teams the most control, configuration, and customization to win with in-product UX.

Create dynamic customer engagements driven by valuable data insights. Design omni-channel campaigns on one user-friendly platform, on-cloud or on-site.

Boost your business revenue with engaging messaging powered by the Pushwoosh omnichannel customer engagement platform.

Aiven simplifies cloud data infrastructure management by deploying open-source technologies across multiple clouds, enabling fast and confident creation of next-generation applications.

Aiven simplifies cloud data infrastructure management by deploying open-source technologies across multiple clouds, enabling fast and confident creation of next-generation applications.

Validate users across SMS and preferred channels at scale with the Twilio Verify API, a turnkey, passwordless authentication solution that enables seamless and secure user onboarding, reduces fraud, and optimizes delivery rates without the heavy lifting. Twilio handles all your connectivity, channels, OTP generation, and more—so you don’t have to.

Statsig is a modern feature management and experimentation platform that empowers teams to 10x their experimentation velocity, shipping every feature in a data-driven way.

Wrench.AI personalize predictive analytics, simplify customer segmentation, build customer personas to distill your customer data into actionable insights for sales & marketing teams.

Designed for applications, analytics and AI, SingleStore is the world's only real-time data platform to read, write and reason on petabyte-scale data in a few milliseconds.

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

AI-driven Customer Success platform to help SaaS companies predict customer health, extinguish churn, and accelerate retention and revenue.

Supercharge your ROI by enhancing guest insights with our CDP, CRM, and marketing automation solutions, built exclusively for restaurants.

CrowdPower is a simple automation platform that can onboard new users, reduce churn, keep your customers informed, and so much more.

Bikky is a customer data platform built for restaurants. Helping teams make better decisions.

Denodo is a leader in data management. The award-winning Denodo Platform is the leading logical data management platform for delivering data in the language of business, at the speed of business, for all data-related initiatives across the organization.

Algonomy's AI-powered personalization solution and real-time CDP help retail brands deliver individualized experiences across channels. Learn more.

Leadspace’s B2B Customer Data Platform supports end-to-end customer acquisition by collecting, unifying, and segmenting market data. Find out how.

Elevate your brand in the Arab market with Lucidya: Use AI for social insights, benchmarking, and product development to stay ahead.

Marketing Campaigns makes it easy to design, test, optimize and scale email campaigns. Reach the inbox with Twilio SendGrid. Try it free!

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

Easily manage and analyze data with Panoply, the easiest cloud data platform. Try Panoply's no-code data warehouse for free & connect your data in minutes.

Connect, organize, visualize, and share your marketing data in a single platform. Built for marketing agencies and in-house marketing professionals.

Qlik, now with Talend, delivers a data fabric and next-level insights with its end-to-end data integration, data quality, & analytics solutions.

Ongage is an email marketing platform that allows you to deliver emails, learn from customers, and optimize behavior at scale. Want to see KPIs going up?

Start sending transactional and marketing email in minutes. Easily scale to enterprise-volume with Twilio SendGrid’s Email API. Try it free!