Adobe Customer Journey Analytics Alternatives (September 2025)

Adobe Journey Optimizer is a single application where you can manage cross-channel campaigns with optimized customer journeys.

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

Understand your audience for better marketing decisions and ROI. Get website & marketing analytics anywhere in the customer journey with Adobe Analytics.

Go next level with your campaigns using Adobe Campaign. Learn about email marketing, customer journey management, omnichannel marketing, and more.

Analyze and visualize the entire customer journey from first marketing touch to product usage. Sign up for our free plan today.

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

Find out about A/B & multivariate testing, omnichannel personalization, AI-powered automation & scale, and so much more with Adobe Target!

The global leader in digital experience intelligence and analytics, Contentsquare helps optimize and improve your users digital experience.

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.

Discover UXPressia's suite of customer experience tools and user journey mapping solutions. Create exceptional UX maps and personas online with our ultimate platform and management software trusted by Waters, Michelin, Accenture, Siemens, and others.

Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

Create highly personalized, intent-driven experiences that drive more conversions with Acoustic Connect.

SAS Customer Intelligence 360: Modern marketing hub for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Automate cross-channel campaigns with Blueshift’s customer engagement platform that combines the power of AI, a CDP, and marketing automation.

VWO Insights is a behavior analytics platform with a comprehensive suite of tools, including session recordings, heatmaps, surveys, form analytics, and funnel analytics. Enhance user experience and drive growth for both websites and mobile apps.

Optimize your digital strategy with Quantum Metric's real-time analytics platform. Improve customer experiences and increase conversions.

Welcome to Tealium – the leader in real-time customer data integration and management. Harness the power of your data with our comprehensive suite of solutions and insights to drive meaningful customer experiences. Explore how Tealium empowers businesses to connect, manage, and leverage data across every touchpoint in real-time.

Unlock and action your data, deploy campaigns faster with AI, and scale 1:1 personalization.

LeadsRx has you covered with multi-touch attribution and customer journey analytics – solutions that provide unbiased insights from the data

Maximize your advertising budget with Adobe Advertising for programmatic media buying. Learn more about Adobe Advertising.

Explore Customer.io, the data-driven platform for personalized customer journeys across all channels, fueled by first-party data.

Customer journey platform. With indigitall you can coordinate and automate all communication channels and create an omni-channel strategy

Adobe Experience Manager Assets drives better marketing asset management. Save time by editing, optimizing, and delivering digital assets all from one platform.

Design customer journey mapping and customer experience. Tool to capture the current experience along with collaborating and sharing feedback for mapping persona, empathy and customer journey.

The cross channel marketing platform that powers unified customer experiences, and empowers you to create, optimize, and measure every customer interaction.

WebEngage offers CDP, Omnichannel Campaign Manager and Web & App Personalization Engine - to help brands boost their revenue from existing customers.

Helping brands master Mobile App Experiences (MAX) to engage customers and win their loyalty. Learn more.

Boost your customer loyalty with CROSS CX, the intuitive, high-performance software for lasting customer relationships. Find out more now!

Visitor activation and customer retention platform. Grow customer value through smart user journeys, using all data in real time.

Discover a behavioral data platform that surfaces user sentiment buried between clicks to create better products that win loyal customers for life.

The data you need to give the experiences they want. Your central hub for customer data.

Create dynamic customer engagements driven by valuable data insights. Design omni-channel campaigns on one user-friendly platform, on-cloud or on-site.

Bring Growth to Life: Explore how you can create unique experiences for each customer in real-time and optimise customer lifetime value!

Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend with Qualtrics XM.

Enhance your digital customer experience using powerful Medallia Digital Experience Analytics to capture real-time insights impacting digital experience.

Monetate is the #1 personalization platform and consultancy designed to help ecommerce and digital businesses scale KPIs and wow customers.

SAP Customer Data Platform and customer data management solutions from SAP provide an enterprise solution for increased conversion rates and enhanced customer experiences.

Discover Cemantica, leading customer experience management software designed to empower CX strategies with advanced journey maps and VoC integration.

The #1 machine learning marketing cloud for personalized customer experiences. The personalization platform that leverages AI to create 1:1 customer engagement strategies across all marketing channels.

Turn data insight into personalized, cross-channel marketing experiences with Dotdigital's all-in-one customer experience and data platform.

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more.

Harness data-rich insights across transactions, surveys, and foot traffic with Sense360 by Medallia, the leading consumer behavior insights platform.

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

Create meaningful, personalized mobile experiences with mobile app marketing and analytics software that drives customer engagement, retention, and conversions.

Countly is the #1 privacy-led product analytics offering a self-hosted or private cloud solution for your mobile, web, and desktop applications.

Empower your business decisions with our cutting-edge customer insights platform. Uncover valuable data-driven strategies and trends.

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

Audience segmentation powered by analytics. Drive marketing campaigns and product personalization with audience segments backed by first-party data.

Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Send NPS, CSAT & CES surveys to your clients and start gathering, analyzing, and acting on the received customer feedback.

Real-time customer experience analytics for enterprises and high-stake decision makers. Never lose a customer again. Book a demo!

AIQ makes every team member a CX champion by bringing order to data chaos. See how our CX Hub puts customers at the center of your strategy.

Align your marketing strategy with data. Vizualise & create actionable insights to better understand your customer's drivers and bottlenecks.

Turn your contact center into a customer experience powerhouse and hub of ai-driven business insights with powerful customer care software.

More accurate, more sustainable, more impactful insights into campaign performance and ROI with a first-party marketing analytics platform.

Improve product experiences and user adoption with product analytics, in-app engagements, and comprehensive customer feedback.

We translate your visitors' experiences into numbers, recognize their behaviour patterns all along the customer's journey and provide instant actionable insights. No more Data SPAM

JourneyTrack is a comprehensive, all-in-one customer journey management platform that drives business transformation and results.

Optimize user experience with Germain UX's advanced monitoring, insights and session replay features. Unlock valuable insights for enhanced performance and troubleshooting. Explore comprehensive documentation for seamless implementation.

Power customer-centric interactions between consumers and brands in real-time

Let us help you uncover customer insights and create high-performing experiences in the blink of an eye.

InMoment's text analytics software includes sentiment analysis and verbatim analysis capabilities to help you understand your customer feedback.

Enterprise-level digital analytics and customer engagement platform that helps enhance every customer interaction with data-driven insights.

Heap is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

Unlock the full potential of your customer data with Zeotap, the best-of-breeds CDP solution. Gain strategic insights for seamless data-driven success.

A seamless platform to measure, understand, and optimize website business performance.

Analytics + Activation

Product Analytics for Your Cloud Data Warehouse

Defining a new features or optimizing a product? Product usage analytics software helps make data-drive decisions easy by collecting and analyzing usage metrics

Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.

Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey. Get started with CleverTap today.

Product analytics for websites and native mobile apps. 2800+ paying organizations ✓ Easy to use ✓

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

TrenDemon accelerates revenue and pipeline by empowering marketers with AI-based web personalization and content marketing insights

See why we're recognized as a CDP industry leader. Learn how our customer data platform empowers marketing, sales, and service teams at global enterprises.

Ruler Analytics is a marketing measurement platform offering multi-touch attribution, impression attribution and marketing mix modelling.

Adobe Experience Manager connects digital asset management, a powerful content management system, and digital enrollment to help your brand flourish. Learn how.

Discover UXCam, the mobile app analytics platform that offers in-depth insights, heatmaps, and session recordings to optimize your app. Try UXCam today!

Qmatic is a global leader in customer journey management. We manage over two billion customer journeys each year, across more than 65,000 systems worldwide.

Manage your digital assets across teams, tools, and channels to build exceptional customer experiences, with Acquia DAM.

Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences.

Integrate seamlessly with Netcore's Email API for scalability, high deliverability, & real-time analytics. Designed for developers.

Streamline workflows, optimize resources, and improve project outcomes with centralized project management and comprehensive reporting on Adobe Workfront.

Sitecore offers an industry-leading digital experience platform that allows brands to create, build, manage, and deliver standout content along every touchpoint of the customer journey.

Coveo AI. Providing Advanced search. Relevant recommendations. Unrivaled personalization The leading platform for powering ecommerce, customer service, workplace and website.

Content Marketing Platform brings teams together on a single platform to share plans, collaborate on assets and flawlessly execute campaigns.

Google Analytics 360 gives businesses the tools you needed to better understand customers. They can then use those customer insights to grow.

Understand user experiences deeply by analyzing the behavior of your mobile app users. Find ideas to reduce churn and improve app conversions with mobile app session recordings and heatmaps.

SiteSpect is the A/B testing and optimization solution where you can A/B test your ideas, discover insights, and personalize the entire customer journey.

Create exceptional customer experiences at scale with Medallia

Improve UX and conversions with digital experience analytics! Use session replay, heatmaps, and feedback to improve website user experience

Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touch attribution tool for multi-techstack businesses.

Formerly known as Bizible, Marketo Measure lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI.

Optimize the customer journey and close the CX gap with Emplifi's customer engagement platform and social media marketing, commerce, and care solutions.

Analyze reviews, surveys, and support tickets in one platform that provides AI-based recommendations to improve customer satisfaction.