Adobe Target Ratings (September 2025)
This page breaks down Adobe Target ratings from all verified review sources to give you a clear, unbiased view of what real users think in September 2025.
We’ve aggregated the latest scores from all major platforms like Trustpilot, G2, Capterra and many more to help you understand Adobe Target’s overall reputation. This data-driven overview will show you exactly how Adobe Target is rated - including how it compares to competitors.
Adobe Target's Overall Rating Summary
- Average Rating:4.3/5
- Total Reviews:607 reviews
- Sources:G2, Capterra, Trustradius, Gartner, Softwareadvice, Getapp
- Last updated:September 1, 2025
Adobe Target Ratings by Source
| Platform | Rating | Reviews | Last Update |
|---|---|---|---|
 G2 | 4.1/5 | 75+ reviews | 01.09.25 |
 Capterra | 4/5 | 6+ reviews | 01.09.25 |
 Trustradius | 4/5 | 203+ reviews | 01.09.25 |
 Gartner | 4.6/5 | 311+ reviews | 06.04.25 |
 Softwareadvice | 4/5 | 6+ reviews | 01.09.25 |
 Getapp | 4/5 | 6+ reviews | 01.09.25 |
What is Adobe Target?
Adobe Target offers AI-powered testing, personalization, and automation at scale, enabling businesses to optimize every customer experience. Key features include omnichannel personalization, A/B and multivariate testing, and AI-powered automation. Recent innovations include real-time connectivity to Adobe Experience Platform, a new UI, generative AI tools, and enhanced insights and reporting capabilities.
🤔 Adobe Target vs Competitors: How Do Ratings Compare?
Check out Adobe Target AlternativesFrequently Asked Questions
How trustworthy is Adobe Target?
According to Gartner and Trustradius review sites Adobe Target holds ratings of 4.6/5 and 4/5 respectively from 514 reviews, indicating a strong level of trust and satisfaction among users as of September 2025.
How many stars is Adobe Target rated?
Adobe Target has an average star rating of 4.3 out of 5 stars based on average of 607 reviews as of September 2025.
Where does the rating data come from?
The ratings are pulled from Adobe Target public reviews pages on platforms: G2, Capterra, Trustradius, Gartner, Softwareadvice, Getapp. We update these ratings monthly to ensure they reflect the most current customer feedback.
How overall average rating for Adobe Target is calculated?
The overall average rating is calculated by taking the weighted average of all ratings, using the total reviews count from each platform as the weight.