Adobe Analytics Alternatives (September 2025)

Looking to understand your customer's journeys? Click to discover Adobe Customer Journey Analytics to stitch and analyze cross-channel data.

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more.

Find out about A/B & multivariate testing, omnichannel personalization, AI-powered automation & scale, and so much more with Adobe Target!

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Google Analytics 360 gives businesses the tools you needed to better understand customers. They can then use those customer insights to grow.

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Adobe Journey Optimizer is a single application where you can manage cross-channel campaigns with optimized customer journeys.

A seamless platform to measure, understand, and optimize website business performance.

Empower your business decisions with our cutting-edge customer insights platform. Uncover valuable data-driven strategies and trends.

More accurate, more sustainable, more impactful insights into campaign performance and ROI with a first-party marketing analytics platform.

Enterprise-level digital analytics and customer engagement platform that helps enhance every customer interaction with data-driven insights.

Discover a behavioral data platform that surfaces user sentiment buried between clicks to create better products that win loyal customers for life.

Go next level with your campaigns using Adobe Campaign. Learn about email marketing, customer journey management, omnichannel marketing, and more.

Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.

Analyze and visualize the entire customer journey from first marketing touch to product usage. Sign up for our free plan today.

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way

Maximize your advertising budget with Adobe Advertising for programmatic media buying. Learn more about Adobe Advertising.

Formerly known as Bizible, Marketo Measure lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI.

The global leader in digital experience intelligence and analytics, Contentsquare helps optimize and improve your users digital experience.

Heap is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

Make better decisions in advertising with the most comprehensive planning and attribution toolbox, including Radio Attribution, TV Attribution, Cable Attribution, Podcast Attribution, Streaming Attribution, OTT Attribution.

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

Audience segmentation powered by analytics. Drive marketing campaigns and product personalization with audience segments backed by first-party data.

Welcome to Tealium – the leader in real-time customer data integration and management. Harness the power of your data with our comprehensive suite of solutions and insights to drive meaningful customer experiences. Explore how Tealium empowers businesses to connect, manage, and leverage data across every touchpoint in real-time.

Ruler Analytics is a marketing measurement platform offering multi-touch attribution, impression attribution and marketing mix modelling.

Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.

Product analytics for websites and native mobile apps. 2800+ paying organizations ✓ Easy to use ✓

Maximize marketing ROI with Roivenue's AI-driven attribution. Gain accurate insights, optimize spending, and make data-backed decisions.

Countly is the #1 privacy-led product analytics offering a self-hosted or private cloud solution for your mobile, web, and desktop applications.

SAS Customer Intelligence 360: Modern marketing hub for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

Automate your marketing analytics & marketing attribution and start tracking marketing performance with zero tracking setup.

VWO Insights is a behavior analytics platform with a comprehensive suite of tools, including session recordings, heatmaps, surveys, form analytics, and funnel analytics. Enhance user experience and drive growth for both websites and mobile apps.

Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.

Product Analytics for Your Cloud Data Warehouse

Improve UX and conversions with digital experience analytics! Use session replay, heatmaps, and feedback to improve website user experience

Optimize spending and maximize results with CaliberMind's Marketing Decision Engine. Capture and map outcomes, improve marketing attribution, and more!

Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.

Helping the world learn from its data with event analytics everyone can use. Let’s build.

Factors.ai helps identify high-intent companies, decode customer journeys, and measure marketing ROI — so you can drive more pipeline with less spend.

A revolutionary analytics management system, Apollo empowers organizations to increase ROI on digital analytics while reducing the cost of ongoing program maintenance to get better quality data.

SessionStack empowers e-commerce businesses to boost their conversion rates through actionable, AI-driven insights.

Tracking and analytics for phone calls and web forms. Optimize your marketing and increase ROI on your PPC, SEO, and offline ad campaigns.

Discover what's driving sales and determine your optimal marketing mix model with a holistic understanding of the factors that affect demand for your product.

Understand user experiences deeply by analyzing the behavior of your mobile app users. Find ideas to reduce churn and improve app conversions with mobile app session recordings and heatmaps.

Market-leading MVT, AB Testing & Personalisation platform. On average our clients receive a 28x ROI. Increase your online conversions today

Chartbeat provides analytics and intelligent growth tools to help digital publishers grow loyal audiences through insight and action

TapClicks is the ultimate marketing automation platform for agencies, media companies, and brands. Our comprehensive suite of tools, including data management, reporting, analytics, workflow management, SEO, and more, delivering better efficiency.

DataWeave provides AI-powered Digital Shelf Analytics and Commerce Intelligence to Brands and Retailers globally to boost their sales on ecommerce channels.

CallTrackingMetrics lets you track and attribute online and offline leads and get the comprehensive data you need to make confident marketing decisions.

AI-powered data analytics solutions for businesses. We offer data integration, predictive analytics, and machine learning to help you make informed decisions.

Focus on growth, not data silos. Streamline your marketing data so you can take control of what matters. Start your 14-day free trial. No credit card required.

The world's most actionable content analytics system with historical reports, real-time dashboards, story value insights, predictive analysis and more.

Say goodbye to scattered and inaccurate data. Triple Whale gives brands better data, one source of truth, and insights faster than ever before.

InMoment's text analytics software includes sentiment analysis and verbatim analysis capabilities to help you understand your customer feedback.

Predictive analytics software from Pecan is designed for impact. Get accurate, actionable predictions fast with pioneering Predictive GenAI.

Prueba gratis Contáctanos Ya nos eligen +1,200 marcas en +25 países >> Analiza múltiples fuentes de datos y consolida todo en un solo lugar. Soluciones eficientes para cada desafío de tu negocio. Tus datos centralizados,clasificados y desglosados Analiza, gestiona y comprende el rendimiento de todas tus acciones de marketing desde una sola plataforma.

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Kochava is the industry leader for mobile app attribution and mobile app analytics. Helping achieve measurable growth through mobile user acquisition research.

Extracting the comments of pages to analyse and present the insights in them.

Optimize your digital strategy with Quantum Metric's real-time analytics platform. Improve customer experiences and increase conversions.

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

PigeonLine's ResearchAI makes business intelligence easy, such as text analysis (thematic analysis / topic modelling).

SiteSpect is the A/B testing and optimization solution where you can A/B test your ideas, discover insights, and personalize the entire customer journey.

Web Analytics by GoSquared - intuitive, accurate, privacy-focused website analytics.

See data through the lens of the future with Quid's Generative AI platform for a holistic view of customer context and market intelligence.

SPS Analytics provides all of your sell-through data in one view, delivering the data points you need to analyze your business, spot opportunities, and more.

Lumenore is an AI-powered business intelligence and analytics platform that helps businesses turn their data into actionable insights with no code software.

Connect your data sources and get accurate revenue attribution from your ads so your marketing team can make better decisions. Use the #1 Marketing Attribution Software.

The data you need to give the experiences they want. Your central hub for customer data.

WebEngage offers CDP, Omnichannel Campaign Manager and Web & App Personalization Engine - to help brands boost their revenue from existing customers.

Our platform addresses the problem of low conversion rates for digital ads in businesses with long offline sales cycles and large transactions like Real Estate, Financial Services, EdTech or SaaS. Our tech helps to improve ad efficiency or boost customer acquisition by 1.5x-2.0x via four tools. Get started!

Increase placements, cut downtime, and grow faster with Bullhorn's applicant tracking, candidate management, and CRM solutions for recruiting.

Hitsteps Analytics is a powerful real time website visitor manager, it allow you to view and interact with your visitors in real time.

Sprinklr Insights helps you understand customer sentiment, predict potential crises, and analyze market trends. Create insight-driven strategies that perform!

Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend with Qualtrics XM.

Intelligent email marketing, sms, and automation for faster, more efficient growth. Turn your customer data into hyper-personalized messages that people want.

Analytics software that helps you centralize your data, automate reporting, make better decisions, and improve your performance. Try it free!

Only Demio provides a simple, no-download webinar experience for your audience, as well as all the marketing tools you need to generate better results.

SAP Customer Data Platform and customer data management solutions from SAP provide an enterprise solution for increased conversion rates and enhanced customer experiences.

Greenscreens.ai is a dynamic pricing tool created for Freight Brokers and the 3PLs that provides real-time predictive rates tailored toward an organization's individual buying and selling behavior.

Mode is a collaborative data platform that combines SQL, R, Python, and visual analytics in one place. Connect, analyze, and share, faster.

Launch AI apps for business intelligence that boost user engagement and drive actual impact. Quick integration. Cloud native. Data governance baked in.

All-in-one digital intelligence - Unlock the most powerful and most accurate digital datasets to research any market, company, website, app, or marketplace

Quantcast Measure | 403 followers on LinkedIn. As a global leader in Artificial Intelligence technology, Quantcast is using machine learning to drive human learning to help brands grow in the AI-era. Most audience measurement tools use research methods inherited from radio and television, which take a small subset of visitors to represent your entire audience. Insights get based on that one group, which can lead to inaccuracies about who your audience really is.

Expand ARR and accelerate your product roadmap with engaging, secure, embedded analytics and reporting designed specifically for SaaS.

Learn more about The New Full Circle Insights at Full Circle Insights. Want to learn more? Contact us for a demo.

Make the most of your demand gen budget. Prove the value of every touch. Go where legacy attribution and web analytics tools simply can’t. RevSure's AI-powered insights will help you evaluate, predict, and build pipeline 3X faster.

| Web push, Heatmaps, AB Testing, Analytics Software.

Monetate is the #1 personalization platform and consultancy designed to help ecommerce and digital businesses scale KPIs and wow customers.

It’s all in the name – at MarketResponse we make sure you’re in tune with your market. With us, you’re ready to respond quickly and effectively to current trends and to the changing needs of your target audience. We’ll also help you carve out unique space for your brand and guide you in the creation of outstanding customer and employee experiences. What’s more, we ensure you stay relevant thanks to data driven digital campaigns and state-of-the-art marketing and research technology.

TrenDemon accelerates revenue and pipeline by empowering marketers with AI-based web personalization and content marketing insights

Visitor activation and customer retention platform. Grow customer value through smart user journeys, using all data in real time.

Detect and mitigate bots in real time. Optimize your ad campaigns and make smarter data-driven decisions with holistic insights and alerts.

LeadsRx has you covered with multi-touch attribution and customer journey analytics – solutions that provide unbiased insights from the data

The CB Insights market intelligence platform analyzes data points on venture capital, startups, patents, partnerships and tech news. Learn more today.

Discover UXCam, the mobile app analytics platform that offers in-depth insights, heatmaps, and session recordings to optimize your app. Try UXCam today!