Adobe Analytics Alternatives (January 2026)

Understand your audience for better marketing decisions and ROI. Get website & marketing analytics anywhere in the customer journey with Adobe Analytics.

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2.
Adobe Business: Products & Services with Adobe Experience Cloud
https://business.adob
.com/

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

3.
Analytics Tools & Solutions for Your Business – Google Analytics
https://marketingplatform.googl
.com/about/analytics/

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more.

4.
Adobe Audience Manager - Data Management Platform
https://business.adob
.com/products/audience-manager/adobe-audience-manager.html/

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

5.
Adobe Target: A/B Testing & Optimizations
https://business.adob
.com/products/target/adobe-target.html/

Find out about A/B & multivariate testing, omnichannel personalization, AI-powered automation & scale, and so much more with Adobe Target!

7.
Business Analytics Tools & Solutions - Google Analytics 360
https://marketingplatform.googl
.com/about/analytics-360/

Google Analytics 360 gives businesses the tools you needed to better understand customers. They can then use those customer insights to grow.

9.
Customer Insights Platform - CapillaryTechnologies
https://www.capillarytec
.com/products/customer-insights-platform/

Empower your business decisions with our cutting-edge customer insights platform. Uncover valuable data-driven strategies and trends.