Google Analytics Ratings (September 2025)
This page breaks down Google Analytics ratings from all verified review sources to give you a clear, unbiased view of what real users think in September 2025.
We’ve aggregated the latest scores from all major platforms like Trustpilot, G2, Capterra and many more to help you understand Google Analytics’s overall reputation. This data-driven overview will show you exactly how Google Analytics is rated - including how it compares to competitors.
Google Analytics's Overall Rating Summary
- Average Rating:4.6/5
- Total Reviews:36,860 reviews
- Sources:G2, Capterra, Trustradius, Gartner, Getapp, Softwareadvice, Shopify
- Last updated:September 1, 2025
Google Analytics Ratings by Source
| Platform | Rating | Reviews | Last Update |
|---|---|---|---|
 G2 | 4.5/5 | 6,510+ reviews | 01.09.25 |
 Capterra | 4.7/5 | 8,149+ reviews | 01.09.25 |
 Trustradius | 4/5 | 3,817+ reviews | 03.02.25 |
 Gartner | 4.5/5 | 2,016+ reviews | 03.03.25 |
 Getapp | 4.7/5 | 8,149+ reviews | 01.09.25 |
 Softwareadvice | 4.7/5 | 8,149+ reviews | 01.09.25 |
 Shopify | 4.6/5 | 70+ reviews | 04.05.25 |
What is Google Analytics?
Google Analytics provides free tools to understand customer journeys and improve marketing ROI, offering features like customer-centric measurement, machine learning insights, and integrations with Google’s advertising and publisher tools. It allows businesses to analyze data with an easy-to-use interface and shareable reports, and integrates with other Google solutions such as Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console. The platform supports both small businesses with free solutions and enterprises with integrated advertising and analytics capabilities.
🤔 Google Analytics vs Competitors: How Do Ratings Compare?
Check out Google Analytics AlternativesFrequently Asked Questions
How trustworthy is Google Analytics?
According to Capterra and G2 review sites Google Analytics holds ratings of 4.7/5 and 4.5/5 respectively from 14,659 reviews, indicating a strong level of trust and satisfaction among users as of September 2025.
How many stars is Google Analytics rated?
Google Analytics has an average star rating of 4.6 out of 5 stars based on average of 36,860 reviews as of September 2025.
Where does the rating data come from?
The ratings are pulled from Google Analytics public reviews pages on platforms: G2, Capterra, Trustradius, Gartner, Getapp, Softwareadvice, Shopify. We update these ratings monthly to ensure they reflect the most current customer feedback.
How overall average rating for Google Analytics is calculated?
The overall average rating is calculated by taking the weighted average of all ratings, using the total reviews count from each platform as the weight.