Google Analytics Alternatives (January 2026)

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more.

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1.
Business Analytics Tools & Solutions - Google Analytics 360
https://marketingplatform.googl
.com/about/analytics-360/

Google Analytics 360 gives businesses the tools you needed to better understand customers. They can then use those customer insights to grow.

2.
Google Marketing Platform – Unified Advertising and Analytics
https://marketingplatform.googl
.com/about/

Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.

3.
Adobe Analytics | Web Analytics for Better Business Intelligence
https://business.adob
.com/products/analytics/adobe-analytics.html/

Understand your audience for better marketing decisions and ROI. Get website & marketing analytics anywhere in the customer journey with Adobe Analytics.

6.
Mobile App Analytics - Grow Your Mobile Apps with AppMetrica Analytics
https://appmetrica.yande
.com/about/

With AppMetrica Analytics analyze your app and empower decision-making with data on user behavior, marketing metrics, and app stability

7.
Customer Journey & Product Analytics Software Tool | Woopra
https://www.woopr
.com/

Analyze and visualize the entire customer journey from first marketing touch to product usage. Sign up for our free plan today.

8.
Website Tag Management Tools & Solutions - Google Tag Manager
https://marketingplatform.googl
.com/about/tag-manager/

Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

9.
Web Analytics Made Easy - Statcounter
https://statcounte
.com/

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.