Google Tag Manager Ratings (September 2025)

Google Tag Manager

Website Tag Management Tools & Solutions - Google Tag Manager

https://marketingplatform.googl.com/about/tag-manager/

This page breaks down Google Tag Manager ratings from all verified review sources to give you a clear, unbiased view of what real users think in September 2025.
We’ve aggregated the latest scores from all major platforms like Trustpilot, G2, Capterra and many more to help you understand Google Tag Manager’s overall reputation. This data-driven overview will show you exactly how Google Tag Manager is rated - including how it compares to competitors.

Google Tag Manager's Overall Rating Summary

  • Average Rating:4.5/5
  • Total Reviews:1,094 reviews
  • Sources:G2, Capterra, Trustradius, Gartner, Shopify, Facebook
  • Last updated:September 1, 2025

Google Tag Manager Ratings by Source

PlatformRatingReviewsLast Update
G2 logoG2
4.6/5
412+ reviews01.09.25
Capterra logoCapterra
4.8/5
28+ reviews01.09.25
Trustradius logoTrustradius
4.5/5
243+ reviews01.09.25
Gartner logoGartner
4.5/5
379+ reviews03.03.25
Shopify logoShopify
4.2/5
28+ reviews08.06.25
Facebook logoFacebook
5/5
4+ reviews07.07.25

What is Google Tag Manager?

Google Tag Manager offers a simple, reliable, and easily integrated tag management solution that allows users to manage all website tags without editing code. Key features include error checking, security features, speedy tag loading, and support for multi-environment testing, enhancing collaboration across teams. It integrates seamlessly with Google and third-party tags, providing templates for third-party vendor tags to simplify code publishing and eliminate errors.

🤔 Google Tag Manager vs Competitors: How Do Ratings Compare?

Check out Google Tag Manager Alternatives

Frequently Asked Questions

How trustworthy is Google Tag Manager?

According to G2 and Gartner review sites Google Tag Manager holds ratings of 4.6/5 and 4.5/5 respectively from 791 reviews, indicating a strong level of trust and satisfaction among users as of September 2025.

How many stars is Google Tag Manager rated?

Google Tag Manager has an average star rating of 4.5 out of 5 stars based on average of 1,094 reviews as of September 2025.

Where does the rating data come from?

The ratings are pulled from Google Tag Manager public reviews pages on platforms: G2, Capterra, Trustradius, Gartner, Shopify, Facebook. We update these ratings monthly to ensure they reflect the most current customer feedback.

How overall average rating for Google Tag Manager is calculated?

The overall average rating is calculated by taking the weighted average of all ratings, using the total reviews count from each platform as the weight.