Google Tag Manager Alternatives (January 2026)

Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

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1.
Tagmate: Tag Implementation and Migration Tool
https://www.tagmat
.app/

Set up marketing and analytics tags with our tag management system with 100% accuracy. Execute GA4 Tag Implementation & Migration with Tagmate Tool.

2.
Google Marketing Platform – Unified Advertising and Analytics
https://marketingplatform.googl
.com/about/

Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.

3.
Business Analytics Tools & Solutions - Google Analytics 360
https://marketingplatform.googl
.com/about/analytics-360/

Google Analytics 360 gives businesses the tools you needed to better understand customers. They can then use those customer insights to grow.

4.
Analytics Tools & Solutions for Your Business – Google Analytics
https://marketingplatform.googl
.com/about/analytics/

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more.

6.
Server-Side Tag Management Without Compromise | MetaRouter
https://www.metaroute
.io/

Optimize control, privacy, and performance with MetaRouter's server-side tagging. Overcome technical complexities and ensure measurement parity and system governance. Learn more and get a demo today!

8.
Opteo, the smarter way to manage your Google Ads accounts.
https://opte
.com/

Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions.

9.
Web Analytics Made Easy - Statcounter
https://statcounte
.com/

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.