Salesforce Customer Data Platform (CDP) Alternatives (January 2026)

Salesforce Customer Data Platform (CDP)

Your Guide to Customer Data Platforms (and Salesforce CDP) | Salesforce Ben

https://www.salesforcebe.com/complete-guide-to-customer-data-platforms-and-salesforce-cdp/

The Salesforce Customer Data Platform (CDP) recently relaunched, allows marketing orgs to have a single and complete source-of-truth.

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1.
Customer data platform (CDP) | SAP
https://www.sa
.com/products/crm/customer-data-platform.html/

SAP Customer Data Platform and customer data management solutions from SAP provide an enterprise solution for increased conversion rates and enhanced customer experiences.

2.
Leading Enterprise Customer Data Platform (CDP) – Treasure Data
https://www.treasuredat
.com/

See why we're recognized as a CDP industry leader. Learn how our customer data platform empowers marketing, sales, and service teams at global enterprises.

3.
Twilio Segment - Ranked #1 Customer Data Platform four years in a row per IDC (2019-2022)
https://segmen
.com/

Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

4.
Acquia Customer Data Platform (CDP) | Acquia
https://www.acqui
.com/products/acquia-cdp/

The data you need to give the experiences they want. Your central hub for customer data.

5.
Marketing Software by Salesforce Marketing Cloud | Salesforce US
https://www.salesforc
.com/marketing/

Unlock and action your data, deploy campaigns faster with AI, and scale 1:1 personalization.

6.
Personalization Engine by Marketing Cloud | Salesforce US
https://www.salesforc
.com/marketing/personalization/

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

7.
Customer Data Platform - Home
https://www.mparticl
.com/

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

8.
Simon Data | The Snowflake CDP Built for Marketing Teams
https://www.simondat
.com/

Simon Data empowers CRM teams with the data, tools, & support to drive personalization at every customer touchpoint.

9.
Education Cloud is a CRM for education that unifies prospects and student data into a single source of truth and deliver personalized experiences at scale. | Salesforce US
https://www.salesforc
.com/education/cloud/

Education Cloud is a CRM for education that unifies prospects and student data into a single source of truth and deliver personalized experiences at scale.