Salesforce Customer Data Platform (CDP) Alternatives (September 2025)

SAP Customer Data Platform and customer data management solutions from SAP provide an enterprise solution for increased conversion rates and enhanced customer experiences.

Unlock and action your data, deploy campaigns faster with AI, and scale 1:1 personalization.

Turn complex customer data into business value, powered-up teams, and happy customers.

See why we're recognized as a CDP industry leader. Learn how our customer data platform empowers marketing, sales, and service teams at global enterprises.

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.

The data you need to give the experiences they want. Your central hub for customer data.

Unlock the full potential of your customer data with Zeotap, the best-of-breeds CDP solution. Gain strategic insights for seamless data-driven success.

Welcome to Tealium – the leader in real-time customer data integration and management. Harness the power of your data with our comprehensive suite of solutions and insights to drive meaningful customer experiences. Explore how Tealium empowers businesses to connect, manage, and leverage data across every touchpoint in real-time.

Hightouch is the #1 Composable Customer Data Platform (CDP) that helps you collect, unify, enrich, and activate all of your customer data. No engineering, manual work, or costly traditional CDP required.

Simon Data empowers CRM teams with the data, tools, & support to drive personalization at every customer touchpoint.

RudderStack is the easiest way to collect, unify and activate customer data across your warehouse, websites and apps.

Deliver the best customer experience with a single CRM tool for Sales, Customer Service, Marketing, Commerce & IT. Try it now for 30 days!

Deliver the best customer experience with a single CRM tool for Sales, Customer Service, Marketing, Commerce & IT. Try it now for 30 days!

SAS Customer Intelligence 360: Modern marketing hub for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

The source of truth for all your customer data, synchronizing all your tools in real-time.

Education Cloud is a CRM for education that unifies prospects and student data into a single source of truth and deliver personalized experiences at scale.

Automate cross-channel campaigns with Blueshift’s customer engagement platform that combines the power of AI, a CDP, and marketing automation.

Deliver the best customer experience with a single CRM tool for Sales, Customer Service, Marketing, Commerce & IT. Try it now for 30 days!

Meet the Salesforce Platform and discover the power we put into every Salesforce app.

Leadspace’s B2B Customer Data Platform supports end-to-end customer acquisition by collecting, unifying, and segmenting market data. Find out how.

How your nonprofit can use Nonprofit Cloud to make more impact.

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.

Customer data management solution that makes it simple to manage, automate, and maintain clean CRM data, enabling your teams to execute more efficiently.

Learn how the #1 CRM for financial services, Financial Services Cloud, can grow relationships, reduce cost to serve, and deliver personalized insights at scale.

Optimize Salesforce Marketing Cloud with personalization and segmentation. Save time and drive revenue with DESelect for SFMC.

AIQ makes every team member a CX champion by bringing order to data chaos. See how our CX Hub puts customers at the center of your strategy.

Account Centric Sales and Marketing on Salesforce

How retailers unify all their customer data, understand their customer, create segments, acquire new customers, and grow lifetime value.

The #1 global data quality tool thousands of Salesforce administrators trust. Learn more about DemandTools.

WebEngage offers CDP, Omnichannel Campaign Manager and Web & App Personalization Engine - to help brands boost their revenue from existing customers.

CDP to collect, clean, and centralize guest data. AI-powered marketing automation & reputation management to fuel faster restaurant growth.

Learn how Service Cloud can help you boost your team’s productivity and close cases faster with one unified agent console.

Learn how field service management software can boost productivity for your front-line workforce, lower operating costs, and transform your service experience.

Connect real-time behavioral data to leads and accounts in Salesforce. Identify needs, interests, intent and sales-readiness with profiling and scoring.

Get analytics for CRM, built in Salesforce, and take action with visual analytics, AI-powered predictions, and out-of-the-box dashboards and KPIs.

Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.

Go next level with your campaigns using Adobe Campaign. Learn about email marketing, customer journey management, omnichannel marketing, and more.

Revenue Cloud makes B2B buying fast, flexible, and simple for customers without sacrificing compliance and accuracy When COVID-19 hit, many business’

Salesforce partner relationship & channel sales management is a solution to help improve partner relationships by sharing sales leads and expertise.

Unlock your doorway to growth with better data

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

ZoomInfo introduces its new platform, ZoomInfo Marketing. Learn how this ABM software is designed to give marketers new ways to reach target accounts.

Learn more about The New Full Circle Insights at Full Circle Insights. Want to learn more? Contact us for a demo.

Audience segmentation powered by analytics. Drive marketing campaigns and product personalization with audience segments backed by first-party data.

Create dynamic customer engagements driven by valuable data insights. Design omni-channel campaigns on one user-friendly platform, on-cloud or on-site.

Introducing Foundry Intent. Multiple intent sources combine to capture buying behavior where it happens - giving you the power to take action.

Demandbase is a leader in Account-Based Marketing (ABM) Software, Go-to-Market (GTM) Tools, B2B Advertising Platform, and B2B Data.

Master Data Management Cloud- deliver exceptional customer experience, ensure compliance, optimize business processes.

Run your communications business smarter, faster, and more efficiently with Communications Cloud, the #1 AI CRM for communications built on the Einstein 1 Platform.

Comprehensive customer advocacy technology for recruiting, data maintenance, customer reference lead generation, customer rewards and metrics.

Look to Informatica’s AI-powered Intelligent Data Management Cloud for a full range of innovative solutions to your company’s data challenges.

Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Looking to understand your customer's journeys? Click to discover Adobe Customer Journey Analytics to stitch and analyze cross-channel data.

Sales force automation enables you to grow your accounts, find new customers, and close deals faster, from anywhere. Learn how Sales Cloud can help.

Adverity is the fully-integrated data platform for businesses to easily automate the connectivity, transformation, and governance of data at scale.

Cloudera delivers a hybrid data platform with secure data management and portable cloud-native data analytics.

Matillion helps teams get data business-ready, faster. Thousands of enterprises trust us to load, transform, sync, and orchestrate their data in the cloud.

Power customer-centric interactions between consumers and brands in real-time

Adobe Journey Optimizer is a single application where you can manage cross-channel campaigns with optimized customer journeys.

Learn how Health Cloud seamlessly connects systems and organizes data in a meaningful way to scale 1-to-1 engagement with every stakeholder.

Integrate.io - Unify your data while building & managing clean, secure pipelines for better decision making. Power your data warehouse with ETL, ELT, CDC, Reverse ETL, and API Management.

Intelligent email marketing, sms, and automation for faster, more efficient growth. Turn your customer data into hyper-personalized messages that people want.

Axtria DataMAx™ - A next-generation cloud-based commercial life sciences data management product enabling accelerated, actionable business insights from trusted data.

SDO Helpline

Enlyft helps B2B Sales & Marketing teams find more and better prospects, prioritize their outreach, and seamlessly close customers.

LeanData helps companies improve the buyer experience, accelerate time-to-revenue and increase operational alignment. Learn how we accelerate growth.

Snowflake enables organizations to learn, build, and connect with their data-driven peers. Collaborate, build data apps & power diverse workloads in the AI Data Cloud.

Cloud Data Quality is a cloud data management service that quickly identifies, fixes, and monitors data quality problems in business applications.

Learn how sales mapping software can help you visualize data to fuel better decisions, streamline field operations, and optimize account visits.

Bikky is a customer data platform built for restaurants. Helping teams make better decisions.

Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

Our Connected Data Platform – the industry’s first cloud-native, SaaS master data management solution (MDM) – unifies and cleanses multi-source, complex data into a single source of trusted information. You get insight-ready, real-time data at scale.

Data integrity starts with data standards. Get more out of tools, teams, and campaigns with a consistent data language across every SaaS.

Convert visitors into customers with website visitor identification & remarketing. Capture first-party data, sync visitors to remarketing audiences, track the customer journey, and turn your anonymous website visitors into customers.

Create meaningful, personalized mobile experiences with mobile app marketing and analytics software that drives customer engagement, retention, and conversions.

Connect, organize, visualize, and share your marketing data in a single platform. Built for marketing agencies and in-house marketing professionals.

Privacy Center makes it easy for companies to comply with legal regulations, allowing you to access, de-identify, delete data on request. Take control of your company’s privacy management.

Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.

Turn data insight into personalized, cross-channel marketing experiences with Dotdigital's all-in-one customer experience and data platform.

Transform your data management with AcuitySpark from Visionet Systems. Discover how our advanced AI-driven solution enhances data integration, insights, and decision-making to drive your business forward with precision and efficiency.

Use real-time behavior data and AI to convert more customers with Mailchimp's marketing, automation & email marketing platform. Easy to use - start for free!

| Web push, Heatmaps, AB Testing, Analytics Software.

Unleash the full potential of your B2B marketing with Anteriad's Marketing Cloud. Our award-winning platform provides a comprehensive suite of tools.

Fastest time-to-market and rapid digitization with the Open Source data and experience management platform for PIM/MDM, DAM, DXP/CMS, CDP, and digital commerce.

The cross channel marketing platform that powers unified customer experiences, and empowers you to create, optimize, and measure every customer interaction.

Supercharge your ROI by enhancing guest insights with our CDP, CRM, and marketing automation solutions, built exclusively for restaurants.

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time. Sign up today and see how.

Explore Customer.io, the data-driven platform for personalized customer journeys across all channels, fueled by first-party data.

Ubico is a Sales Engagement and Marketing Automation platform. We help B2B companies drive more sales with super-targeted, highly relevant email campaigns.

Prepare for ESG regulations with Net Zero Cloud. Unify environmental, social, and governance data, plus automate reporting with Einstein AI.

Zonka Feedback is an omnichannel Customer Feedback Software and Survey App to measure real-time CX Metrics like Net Promoter Score (NPS Surveys), CES & CSAT.

Wrench.AI personalize predictive analytics, simplify customer segmentation, build customer personas to distill your customer data into actionable insights for sales & marketing teams.

The InfoSum Data Clean Room powers fast, easy, and effective first-party data collaboration that maximizes marketing performance in a privacy-first world.