Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Alternatives (September 2025)

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

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2.
B2B Marketing Automation Platform | Salesforce US
https://www.salesforc
.com/marketing/b2b-automation/

Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.

3.
Adobe Business: Products & Services with Adobe Experience Cloud
https://business.adob
.com/

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

4.
Financial Services Cloud: Best Financial Services CRM | Salesforce US
https://www.salesforc
.com/financial-services/cloud/

Learn how the #1 CRM for financial services, Financial Services Cloud, can grow relationships, reduce cost to serve, and deliver personalized insights at scale.

6.
Optimove | Start with the customer
https://www.optimov
.com/

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

7.
D•engage - Data-centric Marketing Automation
https://dengag
.com/

Create dynamic customer engagements driven by valuable data insights. Design omni-channel campaigns on one user-friendly platform, on-cloud or on-site.

8.
Your Guide to Customer Data Platforms (and Salesforce CDP) | Salesforce Ben
https://www.salesforcebe
.com/complete-guide-to-customer-data-platforms-and-salesforce-cdp/

The Salesforce Customer Data Platform (CDP) recently relaunched, allows marketing orgs to have a single and complete source-of-truth.

9.
Adobe Journey Optimizer
https://business.adob
.com/products/journey-optimizer/adobe-journey-optimizer.html/

Adobe Journey Optimizer is a single application where you can manage cross-channel campaigns with optimized customer journeys.

10.
Marketing Automation for Email Marketing, SMS & CDP - Klaviyo
https://www.klaviy
.com/

Intelligent email marketing, sms, and automation for faster, more efficient growth. Turn your customer data into hyper-personalized messages that people want.

11.
AIQUA - AI Personalization Cloud|Appier
https://www.appie
.com/en/products/aiqua/

The #1 machine learning marketing cloud for personalized customer experiences. The personalization platform that leverages AI to create 1:1 customer engagement strategies across all marketing channels.

12.
xiQ’s Personality-driven Sales and Marketing Platform - xiQ, Inc.
https://xiqin
.com/

xiQ's personality-driven sales and marketing platform enables sellers to understand buyers’ mindset through AI-powered personality insights.

13.
The Number 1 CRM Software - Salesforce
https://trailhead.salesforc
.com/

Deliver the best customer experience with a single CRM tool for Sales, Customer Service, Marketing, Commerce & IT. Try it now for 30 days!

14.
Adobe Campaign | Omnichannel Marketing Platform
https://business.adob
.com/products/campaign/adobe-campaign.html/

Go next level with your campaigns using Adobe Campaign. Learn about email marketing, customer journey management, omnichannel marketing, and more.

15.
The Number 1 CRM Software - Salesforce
https://appexchange.salesforc
.com/appxlistingdetail/

Deliver the best customer experience with a single CRM tool for Sales, Customer Service, Marketing, Commerce & IT. Try it now for 30 days!

16.
The Number 1 CRM Software - Salesforce
https://appexchange.salesforc
.com/

Deliver the best customer experience with a single CRM tool for Sales, Customer Service, Marketing, Commerce & IT. Try it now for 30 days!

17.
Personalized Engagement at Scale - Uberflip
https://www.uberfli
.com/

Uberflip offers a solution to help GTM teams plan, curate, design, build and measure personalized engagements at scale.

18.
Cross-Channel Marketing Platform for Customer Experience - Iterable
http://www.iterabl
.com/

The cross channel marketing platform that powers unified customer experiences, and empowers you to create, optimize, and measure every customer interaction.

19.
Omnichannel Customer Engagement Platform | Emarsys
https://www.emarsy
.com/

Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.

20.
Partner Relationship & Channel Sales Management | Salesforce US
https://www.salesforc
.com/sales/partner-relationship-management/

Salesforce partner relationship & channel sales management is a solution to help improve partner relationships by sharing sales leads and expertise.

21.
#1 Leader in Individualized, Cross-Channel CX — Insider
https://useinside
.com/

Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.

22.
Marketing Cloud Solutions | Nielsen
https://www.nielse
.com/solutions/media-planning/marketing-cloud/

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

23.
Health Cloud Industry Solutions by Salesforce | Salesforce US
https://www.salesforc
.com/healthcare-life-sciences/health-cloud/

Learn how Health Cloud seamlessly connects systems and organizes data in a meaningful way to scale 1-to-1 engagement with every stakeholder.

24.
Marketing automation for any business | ActiveCampaign
https://www.activecampaig
.com/

Your solution for personalized email marketing, automation, and sales engagement. Automate across your entire marketing stack with 900+ integrations.

25.
Sales Force Automation Software by Sales Cloud | Salesforce US
https://www.salesforc
.com/sales/cloud/

Sales force automation enables you to grow your accounts, find new customers, and close deals faster, from anywhere. Learn how Sales Cloud can help.

26.
Multichannel Marketing Hub | SAS Customer Intelligence 360 | SAS
https://www.sa
.com/en_us/solutions/customer-intelligence/marketing.html/

SAS Customer Intelligence 360: Modern marketing hub for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

27.
Ecommerce Personalization & Conversion Optimization
https://www.barillianc
.com/

eCommerce personalization tools including cart abandonment emails, personalized product recommendations, onsite personalization, and live notifications.

28.
Website Personalization | Product & Content recommendations
http://www.personyz
.com/

Real-time personalization engine that uses machine learning and behavioral targeting to deliver dynamic cross-channel experiences that engage and convert.

29.
AI-driven Customer Engagement Platform
https://www.ngro
.ai/

First smart No-SDK customer engagement platfrom. Best tool for Push, Email campaigns powered by generative AI

31.
Personalization Software for Account Based Marketing Campaigns
https://trendemo
.com/

TrenDemon accelerates revenue and pipeline by empowering marketers with AI-based web personalization and content marketing insights

33.
Customer Data Platform - Home
https://www.mparticl
.com/

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

34.
Blueshift | Intelligent Customer Engagement | Cross-Channel Marketing
https://blueshif
.com/

Automate cross-channel campaigns with Blueshift’s customer engagement platform that combines the power of AI, a CDP, and marketing automation.

35.
MoEngage - Insights-led Customer Engagement Platform
https://www.moengag
.com/

Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

36.
Customer data platform (CDP) | SAP
https://www.sa
.com/products/crm/customer-data-platform.html/

SAP Customer Data Platform and customer data management solutions from SAP provide an enterprise solution for increased conversion rates and enhanced customer experiences.

37.
Marketing, Automation & Email Platform | Mailchimp
https://mailchim
.com/

Use real-time behavior data and AI to convert more customers with Mailchimp's marketing, automation & email marketing platform. Easy to use - start for free!

38.
Adobe Target: A/B Testing & Optimizations
https://business.adob
.com/products/target/adobe-target.html/

Find out about A/B & multivariate testing, omnichannel personalization, AI-powered automation & scale, and so much more with Adobe Target!

39.
Segmentation, Personalized Marketing | Wrench.AI
http://wrenc
.ai/

Wrench.AI personalize predictive analytics, simplify customer segmentation, build customer personas to distill your customer data into actionable insights for sales & marketing teams.

40.
ON24 | Intelligent Engagement & Webinar Platform
https://www.on2
.com/

Drive intelligent engagement and generate revenue with powerful webinars and interactive virtual events powered by first-party data and AI.

41.
WebEngage | Full-Stack Customer Engagement and Retention Platform
http://webengag
.com/

WebEngage offers CDP, Omnichannel Campaign Manager and Web & App Personalization Engine - to help brands boost their revenue from existing customers.

42.
Customer.io Platform: Automation, Data, Content Creation
https://custome
.io/

Explore Customer.io, the data-driven platform for personalized customer journeys across all channels, fueled by first-party data.

44.
Multi-Channel Marketing Automation Software | Upland Adestra
https://uplandsoftwar
.com/adestra/

Increase email marketing automation engagement through personalization, segmentation, and analytics with Adestra.

45.
Dotdigital: Customer experience platform for marketers
https://www.dotdigita
.com/

Turn data insight into personalized, cross-channel marketing experiences with Dotdigital's all-in-one customer experience and data platform.

46.
Communications Cloud | Salesforce | Salesforce US
https://www.salesforc
.com/communications/cloud/

Run your communications business smarter, faster, and more efficiently with Communications Cloud, the #1 AI CRM for communications built on the Einstein 1 Platform.

47.
Clutch - Retention Marketing
https://www.clutc
.com/

Clutch is the The 1:1 AI retention marketing platform that tailors’ consumer interactions to your needs, optimizes offers in real-time, and rapidly achieves your sales targets, all while enhancing your brand's reputation.

48.
Adobe Audience Manager - Data Management Platform
https://business.adob
.com/products/audience-manager/adobe-audience-manager.html/

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

50.
Omnichannel Customer Engagement Platform | Factoreal
https://www.factorea
.com/

Engage, retain, and grow. Personalized messages, smart segments, campaign management, behavior tracking, and more. All with a true omnichannel platform.

51.
Optimize Salesforce Marketing Cloud - DESelect
https://deselec
.io/

Optimize Salesforce Marketing Cloud with personalization and segmentation. Save time and drive revenue with DESelect for SFMC.

52.
PathFactory | Content Intelligence Platform
https://www.pathfactor
.com/

The Leading Content Intelligence Platform, PathFactory Helps B2B Go-To-Market Teams Engage More Accounts, Accelerate B2B Sales Cycles, And Close More Deals.

53.
eCommerce Personalization Platform - Fresh Relevance
https://www.freshrelevanc
.com/

Fresh Relevance by Dotdigital, is an eCommerce personalization platform that helps you create seamless experiences across channels

54.
Welcome to Personalization by Hello Retail - Hello Retail
https://helloretai
.com/

Our products create a unique personalized customer experience for every online merchant through intelligent AI-based behavior recognition software

55.
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57.
Coveo: AI-Search & Generative Experiences
https://www.cove
.com/

Coveo AI. Providing Advanced search. Relevant recommendations. Unrivaled personalization The leading platform for powering ecommerce, customer service, workplace and website.

58.
CRM Analytics for Salesforce CRM | Salesforce US
https://www.salesforc
.com/analytics/crm/

Get analytics for CRM, built in Salesforce, and take action with visual analytics, AI-powered predictions, and out-of-the-box dashboards and KPIs.

60.
Triggerbee | Onsite Personalization for Ecommerce Brands and Retailers
http://www.triggerbe
.com/

Triggerbee is a personalization platform that helps you create tailored online experiences using first-party data from your website and your CRM.

61.
Intellimize | Website Optimization & Personalization
https://intellimiz
.com/

Intellimize is an AI-driven website personalization and conversion rate optimization platform that enables marketers to convert more traffic.

63.
Ecommerce Personalization Powered by AI | Bloomreach
https://www.bloomreac
.com/

Bloomreach personalizes the ecommerce experience. With real-time data and AI, you can connect every customer with what they want to see. Be limitless.

64.
Anteriad Marketing Cloud | Anteriad
https://anteria
.com/anteriad-marketing-cloud/

Unleash the full potential of your B2B marketing with Anteriad's Marketing Cloud. Our award-winning platform provides a comprehensive suite of tools.

65.
Pathmonk | Multiply Your Marketing Results With AI
https://pathmon
.com/

Turn your website visitors into customers with real-time personalization. Escale your leads, demos, bookings, and purchases with AI.

66.
Email marketing software | Zoho Campaigns
https://www.zoh
.com/campaigns/

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time. Sign up today and see how.

67.
Home- Grow your business at the speed of a cheetah - Frosmo
http://www.frosm
.com/

Our AI-driven personalization strategies optimize each step of the customer journey across all channels.

68.
Lead and Account Insights Platform for Salesforce | SalesWings
https://www.saleswingsap
.com/

Connect real-time behavioral data to leads and accounts in Salesforce. Identify needs, interests, intent and sales-readiness with profiling and scoring.

71.
Mobile App Marketing & Analytics Software | Localytics | Upland
https://uplandsoftwar
.com/localytics/

Create meaningful, personalized mobile experiences with mobile app marketing and analytics software that drives customer engagement, retention, and conversions.

72.
Simon Data | The Snowflake CDP Built for Marketing Teams
https://www.simondat
.com/

Simon Data empowers CRM teams with the data, tools, & support to drive personalization at every customer touchpoint.

73.
The AI Visitor Conversion Optimization Platform | Justuno
https://www.justun
.com/

Built for the professional marketer, our comprehensive suite of integrated marketing tools will upgrade the way you leverage your site traffic.

74.
Website Visitor Identification Platform: Find & Identify Website Visitors - Customers.ai
https://customer
.ai/

Convert visitors into customers with website visitor identification & remarketing. Capture first-party data, sync visitors to remarketing audiences, track the customer journey, and turn your anonymous website visitors into customers.

75.
Clerk.io | Cookieless Personalization Without Limitations
https://cler
.io/

Clerk.io powers personalization and relevance for 2,500+ stores worldwide to grow sales across site search, product recommendations, emails, social media & ads

76.
Leading Enterprise Customer Data Platform (CDP) – Treasure Data
https://www.treasuredat
.com/

See why we're recognized as a CDP industry leader. Learn how our customer data platform empowers marketing, sales, and service teams at global enterprises.

77.
Revenue | AI Sales Engagement and Conversation Intelligence
https://www.revenu
.io/

Revenue.io (formerly ringDNA) is the complete AI Sales Engagement and Conversation Intelligence Platform with real-time guidance.

78.
Sales Engagement and Marketing Automation
https://www.ubic
.io/

Ubico is a Sales Engagement and Marketing Automation platform. We help B2B companies drive more sales with super-targeted, highly relevant email campaigns.

79.
Net Zero Cloud Overview | Salesforce US
https://www.salesforc
.com/net-zero/cloud/

Prepare for ESG regulations with Net Zero Cloud. Unify environmental, social, and governance data, plus automate reporting with Einstein AI.

80.
The Easiest-to-Use Sales Engagement Platform
https://mixma
.com/

Engage prospects and customers without spray and pray. Build personalized, engaging sequences that drive revenue and save time.

81.
SAP Marketing Cloud | SAP Help Portal
https://help.sa
.com/docs/SAP_MARKETING_CLOUD/

Optimize marketing to drive performance and revenue with an account-based marketing approach that puts the customer at the center of the engagement and drives seamless lead engagement from the moment you engage customers, then collaborate with sales to convert leads to revenue.

82.
Deliver Unforgettable CX, Drive Revenue | Monetate
https://monetat
.com/

Monetate is the #1 personalization platform and consultancy designed to help ecommerce and digital businesses scale KPIs and wow customers.

83.
Deliver Personalized Content with Folloze: Buyer Experience Platform for ABM at Scale
https://www.folloz
.com/

Discover Folloze, the no-code B2B buyer experience platform for optimized buyer experiences and dynamic landing pages. We were built for B2B and ABM.

84.
Netmera | Omnichannel Customer Engagement Platform
https://www.netmer
.com/

Take your marketing to the next level​ with the leading self-serve Customer Engagement platform for cross-channel experiences.

85.
AI-powered Sales Prospecting Platform • Overloop AI
https://overloo
.com/

Overloop AI is an AI-powered sales prospecting platform. Our AI engine runs all your outbound campaigns 100% automatically. Free 90% of your SDRs’ time, our AI sales tool will source new leads, write your emails, and book meetings for you while you sleep!

86.
Field Service Management Software | Salesforce US
https://www.salesforc
.com/service/field-service-management/

Learn how field service management software can boost productivity for your front-line workforce, lower operating costs, and transform your service experience.

88.
Marketing Automation for Banks and Credit Unions
https://www.prismacampaign
.com/

The leading omnichannel marketing automation solution for banks and credit unions. Boost loyalty and share of wallet with personalization

91.
Nosto | The Intelligent Commerce Experience Platform
https://www.nost
.com/

Smarter commerce experience management with AI-fueled personalization, merchandising, and site search

92.
Bound | Simply Effective
https://www.bound36
.com/

Bound is the audience insights and website personalization platform that enables digital marketers to engage at scale.

93.
Sybill: The AI Personal Assistant for Sales Teams
https://www.sybil
.ai/

Unlock the full potential of your sales team with Sybill - the AI assistant that automates CRM updates, crafts follow-up emails, and provides unparalleled insights from customer interactions.

94.
Ecommerce Marketing Automation for Shopify | AiTrillion
https://www.aitrillio
.com/

AiTrillion Best eCommerce marketing platform offers the most advanced solutions for email marketing, loyalty rewards program, product reviews, live chat, and workflow automation.

96.
The New Full Circle Insights | Full Circle Insights
https://fullcircleinsight
.com/

Learn more about The New Full Circle Insights at Full Circle Insights. Want to learn more? Contact us for a demo.

97.
AI-Powered CX and Contact Center Solutions | CCaaS | 3CLogic
https://www.3clogi
.com/

3CLogic transforms CX and EX with globally available AI and contact center solutions, built to enhance CRM and Customer Service Management platforms.

98.
SwiftERM - AI Hyper-personalisation Software For Email
https://www.swifter
.com/

SwiftERM AI hyper-personalisation software for ecommerce email marketing. Uses machine learning to identify unique product selections