Nielsen DMP Alternatives (January 2026)

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

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3.
Audience Is Everything®
https://www.nielse
.com/

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

4.
Marketing Mix Modeling | Nielsen
https://www.nielse
.com/solutions/marketing-optimization/marketing-mix-modeling/

Discover what's driving sales and determine your optimal marketing mix model with a holistic understanding of the factors that affect demand for your product.

6.
Personalization Engine by Marketing Cloud | Salesforce US
https://www.salesforc
.com/marketing/personalization/

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

7.
Adobe Audience Manager - Data Management Platform
https://business.adob
.com/products/audience-manager/adobe-audience-manager.html/

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

8.
Competitive Advertising Intelligence | Nielsen
https://www.nielse
.com/solutions/media-planning/ad-intelligence/

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

9.
NinjaCat | Marketing Reports, Dashboards and Data Pipelines
https://www.ninjaca
.io/

Breakthrough Digital Marketing Performance Data Management, Reporting, Dashboards, Monitoring and Call Tracking built for brands, agencies, and media companies. Sign up today for a free demo.