Extension Privacy Policy

Last Updated: February 3, 2026

Privacy by Design

This extension is designed to respect your browsing privacy. It does not monitor or record your browsing activity in the background. Data collection is strictly user-initiated.

How it works: Your current URL is only sent to our secure endpoint when you explicitly click the extension icon to view alternatives and insights.

Data Collection & Analytics

To provide and improve our service, we collect the following information when the extension is activated (click the extension icon):

Anonymous Unique ID: A randomly generated identifier created upon installation to distinguish unique users without identifying them personally.
Current URL: The address of the website you are visiting at the moment of activation (sanitized, no params, query strings).
Interaction Data: Timestamps and frequency of use to help us optimize backend performance.

Note: We do not link these anonymous IDs to real-world identities, names, or email addresses.

Real-Time Insights & Local Processing

You may notice a badge number appearing on the extension icon as you browse. This feature is designed to inform you of available alternatives without transmitting your browsing history to our servers.

How it stays private

The extension uses a locally stored map of supported domains. The "matching" happens entirely within your browser. No URL data is sent to our backend to generate this badge number.

Background Activity

Your browsing history is never recorded in the background. Our servers only receive a URL when you explicitly request detailed insights by clicking the extension icon.

Content-Based Alternative Search

If you visit a website not currently in our database, you have the option to manually trigger a "Search by Page Content." This allows our similarity engine to find alternatives based on the specific topic of the page.

Data Handling Policy

•What is sent: Only if you click the search button, the page's title, meta description, and public text content are sent to our API.
•Processing vs. Storage: This content is used temporarily in-memory to generate search vectors. We do not save, log, or store the page text, title, or description on our servers.
•URL Logging: As with standard requests, only the URL and your anonymous ID are recorded in our analytics database to help us prioritize which sites to index next.

Data Retention & Share

We believe in data minimization. We only store information for as long as it is necessary to provide our services and analyze platform performance. We never share anonymous unique id and its activity with any third-party (in the future we may share non-identifiable activity per domains with advertisers).

Data Type	Retention Period	Purpose
Analytics Logs (URL + ID)	12 Months	Improving alternative suggestions and usage trends.
Page Content (Title/Text)	0 Days (Immediate)	Processed in-memory only; never saved to disk.
Aggregated Statistics	Indefinite	Non-identifiable totals (e.g., "Total searches in 2026").

Note: If you uninstall the extension, your anonymous ID becomes inactive. You may also request data deletion at any time by contacting us with your unique ID.