The Trade Desk Alternatives (January 2026)

Powering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.

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1.
OpenX: Programmatic Advertising | Supply-Side Platform
https://www.open
.com/

OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web. Learn more.

2.
Digital Advertising Technology Powered by People l Viant
https://www.viantin
.com/

Viant, a pioneer in people-based digital advertising on the New Open Web, provides marketers the tools to move beyond third-party cookies.

3.
Teads: The platform that means business
https://www.tead
.com/

Reach nearly 2B people monthly across the best publishers. Full-funnel solutions across multi-format offerings including video, display, performance & social.

4.
MediaMath - Built for this moment, and the next.
https://www.mediamat
.com/

We deliver the most responsive, accountable and performant digital advertising technology for brands to buy addressable media.

7.
TripleLift - Programmatic Advertising Platform Reinvented
https://triplelif
.com/

Technology at the intersection of creative and media, delivering the next generation of programmatic advertising platforms.

8.
Advertising Solutions for Publishers and Marketers | BuySellAds
https://www.buysellad
.com/

BuySellAds builds advertising solutions for publishers and marketers. Sell ads with powerful advertising technology, or buy ads that reach audiences at scale.

9.
Retail Media Platform | Criteo
https://www.crite
.com/solutions/retail-media-platform/

Purpose-built to enhance the partnership between retailers and brands to deliver more product sales and more value for all.