SAP Customer Data Platform Alternatives (January 2026)

The data you need to give the experiences they want. Your central hub for customer data.

See why we're recognized as a CDP industry leader. Learn how our customer data platform empowers marketing, sales, and service teams at global enterprises.

Welcome to Tealium – the leader in real-time customer data integration and management. Harness the power of your data with our comprehensive suite of solutions and insights to drive meaningful customer experiences. Explore how Tealium empowers businesses to connect, manage, and leverage data across every touchpoint in real-time.

Attract buyers, build loyalty, and manage customer relationships across the enterprise with CRM and customer experience (CX) solutions from SAP.

Discover e-commerce software from SAP that drives digital growth and demand, and provides outstanding buying experiences that converts visitors to customers.

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

Make better decisions faster with in-memory database management systems from SAP that optimize storage, compliance, and analytics..

Open cloud platform with data management, analytics, AI, IoT, blockchain technologies and application development services that helps companies connect processes, experiences and data.

Consolidate and govern your master data and ensure data quality and consistency across your organization with the SAP Master Data Governance application.