SAP Customer Data Platform Alternatives (September 2025)

Attract buyers, build loyalty, and manage customer relationships across the enterprise with CRM and customer experience (CX) solutions from SAP.

Welcome to Tealium – the leader in real-time customer data integration and management. Harness the power of your data with our comprehensive suite of solutions and insights to drive meaningful customer experiences. Explore how Tealium empowers businesses to connect, manage, and leverage data across every touchpoint in real-time.

See why we're recognized as a CDP industry leader. Learn how our customer data platform empowers marketing, sales, and service teams at global enterprises.

The Salesforce Customer Data Platform (CDP) recently relaunched, allows marketing orgs to have a single and complete source-of-truth.

See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe.

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

Turn complex customer data into business value, powered-up teams, and happy customers.

The data you need to give the experiences they want. Your central hub for customer data.

Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.

Make better decisions faster with in-memory database management systems from SAP that optimize storage, compliance, and analytics..

Unlock the full potential of your customer data with Zeotap, the best-of-breeds CDP solution. Gain strategic insights for seamless data-driven success.

Discover e-commerce software from SAP that drives digital growth and demand, and provides outstanding buying experiences that converts visitors to customers.

Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Open cloud platform with data management, analytics, AI, IoT, blockchain technologies and application development services that helps companies connect processes, experiences and data.

SAS Customer Intelligence 360: Modern marketing hub for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.

Connect data assets and transform them into critical business insights with the SAP Data Intelligence Cloud service.

WebEngage offers CDP, Omnichannel Campaign Manager and Web & App Personalization Engine - to help brands boost their revenue from existing customers.

Deliver personalized experiences to connect with customers everywhere with Adobe Experience Cloud — Marketing, analytics, advertising, commerce, & more.

RudderStack is the easiest way to collect, unify and activate customer data across your warehouse, websites and apps.

Empower your business decisions with our cutting-edge customer insights platform. Uncover valuable data-driven strategies and trends.

Simon Data empowers CRM teams with the data, tools, & support to drive personalization at every customer touchpoint.

Automate cross-channel campaigns with Blueshift’s customer engagement platform that combines the power of AI, a CDP, and marketing automation.

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Unlock meaning from all of your organization’s data – structured or unstructured – with SAP Data Services software. Turn your data into a trusted, ever-ready resource with some of the very best functionality for data integration, quality, and cleansing.

Use PLM software from SAP to digitalize product development, innovate faster, and build a digital thread that runs throughout the product lifecycle.

Manage the entire lifecycle of your physical assets with our enterprise asset management (EAM) software.

Consolidate and govern your master data and ensure data quality and consistency across your organization with the SAP Master Data Governance application.

Learn about SAP Datasphere, a comprehensive data service that enables every data professional to deliver seamless and scalable access to mission-critical business data for more impactful decision-making.

Easily discover and share insights on our BI platform. This scalable information architecture gives all users self-service access to business intelligence.

With Marketing Cloud’s personalization engine, gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.

Create dynamic customer engagements driven by valuable data insights. Design omni-channel campaigns on one user-friendly platform, on-cloud or on-site.

Learn how cloud analytics technology enables data visualization and improved business intelligence with SAP Analytics Cloud.

Learn how cloud analytics technology enables data visualization and improved business intelligence with SAP Analytics Cloud.

Benefit from a holistic, integrated approach to cover everything from headquarters target settings to execution with the SAP Trade Management solution.

Improve system performance by archiving data to low-cost storage according to data retention rules – with SAP Information Lifecycle Management.

How retailers unify all their customer data, understand their customer, create segments, acquire new customers, and grow lifetime value.

Fastest time-to-market and rapid digitization with the Open Source data and experience management platform for PIM/MDM, DAM, DXP/CMS, CDP, and digital commerce.

Explore how our next-generation data warehouse solution SAP BW/4HANA enables you to capitalize on the full value of all your data, providing timely insights that help you streamline processes and support innovation.

AIQ makes every team member a CX champion by bringing order to data chaos. See how our CX Hub puts customers at the center of your strategy.

Establish holistic steering and reporting of environmental, social, and corporate governance (ESG) with the SAP Sustainability Control Tower solution.

Hightouch is the #1 Composable Customer Data Platform (CDP) that helps you collect, unify, enrich, and activate all of your customer data. No engineering, manual work, or costly traditional CDP required.

Our Connected Data Platform – the industry’s first cloud-native, SaaS master data management solution (MDM) – unifies and cleanses multi-source, complex data into a single source of trusted information. You get insight-ready, real-time data at scale.

Looking to understand your customer's journeys? Click to discover Adobe Customer Journey Analytics to stitch and analyze cross-channel data.

A cloud solution to calculate extended producer responsibility (EPR) obligations, plastic taxes, and corporate commitments to optimize material choices.

Support product development by integrating business data and design data from authoring tools on a single platform with SAP Engineering Control Center.

Enterprise-level digital analytics and customer engagement platform that helps enhance every customer interaction with data-driven insights.

Unlock and action your data, deploy campaigns faster with AI, and scale 1:1 personalization.

Discover how oil, gas, and energy industry software from SAP helps energy companies and suppliers scale resources to meet customer demands for reliable, affordable, and sustainable energy.

Take your professional soccer, ice hockey, basketball, handball, skiing, or rugby team to the next level with SAP Sports One – our sports performance and team management software.

Power customer-centric interactions between consumers and brands in real-time

CDP to collect, clean, and centralize guest data. AI-powered marketing automation & reputation management to fuel faster restaurant growth.

SAP HANA Cloud is a single database as a service (DBaaS) foundation for modern applications and analytics across all enterprise data.

Visitor activation and customer retention platform. Grow customer value through smart user journeys, using all data in real time.

Improve product experiences and user adoption with product analytics, in-app engagements, and comprehensive customer feedback.

Find out how SAP Business Network unifies every point of interaction and integration across your trading partner network to enable B2B collaboration.

We partnered with 800+ media brands to engage, convert & monetize their digital audiences. Check out our community engagement solutions!

Elevate your brand in the Arab market with Lucidya: Use AI for social insights, benchmarking, and product development to stay ahead.

Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences.

Create highly personalized, intent-driven experiences that drive more conversions with Acoustic Connect.

Manage your digital assets across teams, tools, and channels to build exceptional customer experiences, with Acquia DAM.

Clutch is the The 1:1 AI retention marketing platform that tailors’ consumer interactions to your needs, optimizes offers in real-time, and rapidly achieves your sales targets, all while enhancing your brand's reputation.

Explore Customer.io, the data-driven platform for personalized customer journeys across all channels, fueled by first-party data.

Bring Growth to Life: Explore how you can create unique experiences for each customer in real-time and optimise customer lifetime value!

Streamline the sales planning process by automating territory and quota management with the SAP SuccessFactors Territory and Quota solution.

Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.

Streamline planning and achieve a faster, more accurate close with the SAP Business Planning and Consolidation (SAP BPC) application.

Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.

Get detailed insight into how risk drivers can impact your business value and reputation and support risk identification, assessment, analysis, and monitoring with SAP Risk Management.

Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

Axtria DataMAx™ - A next-generation cloud-based commercial life sciences data management product enabling accelerated, actionable business insights from trusted data.

Accelerate your cross-border supply chain by automating and streamlining trade processes with SAP Global Trade Services. With a single repository for compliance data, you can centralize global trade management, enabling you to control costs, reduce the risk of penalties, and clear customs faster.

Manage and connect your core processes with SAP Business ByDesign, scalable cloud ERP for midmarket companies and subsidiaries.

Look to Informatica’s AI-powered Intelligent Data Management Cloud for a full range of innovative solutions to your company’s data challenges.

SAP Integration Suite offers capabilities and services that connect applications, processes, people, and devices. As the integration layer of SAP’s Business Technology Platform, it simplifies integration and harmonizes processes.

Launch AI apps for business intelligence that boost user engagement and drive actual impact. Quick integration. Cloud native. Data governance baked in.

The #1 machine learning marketing cloud for personalized customer experiences. The personalization platform that leverages AI to create 1:1 customer engagement strategies across all marketing channels.

Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey. Get started with CleverTap today.

Deliver websites, portals, apps and personalized customer journeys with Jahia CMS & Digital Experience Platform (DXP).

Intelligent email marketing, sms, and automation for faster, more efficient growth. Turn your customer data into hyper-personalized messages that people want.

Gain greater control over your small business with the SAP Business One application. Streamline processes by using ERP software designed to grow with you.

Algonomy's AI-powered personalization solution and real-time CDP help retail brands deliver individualized experiences across channels. Learn more.

Adobe Journey Optimizer is a single application where you can manage cross-channel campaigns with optimized customer journeys.

Bikky is a customer data platform built for restaurants. Helping teams make better decisions.

Master Data Management Cloud- deliver exceptional customer experience, ensure compliance, optimize business processes.

Supercharge your ROI by enhancing guest insights with our CDP, CRM, and marketing automation solutions, built exclusively for restaurants.

Turn data insight into personalized, cross-channel marketing experiences with Dotdigital's all-in-one customer experience and data platform.

Improve employee retention while creating an agile workforce ready for any challenge through continuous learning. Provide opportunities and guidance based on employee experience, interests, and abilities aligned to organizational priorities.

A complete experience management platform to collect customer feedback, drive loyalty, and increase satisfaction with targeted surveys, prototype tests, session recording & heatmap.

Product Analytics for Your Cloud Data Warehouse

Explore TIBCO®️ Platform's comprehensive Data Management solutions. Govern, manage, and secure critical business data for informed decision-making, regulatory compliance, and enhanced data quality.

| Web push, Heatmaps, AB Testing, Analytics Software.

Boost the visibility of manufacturing operations management with SAP Digital Manufacturing, an MES based on near real-time data and analytics.

The global leader in digital experience intelligence and analytics, Contentsquare helps optimize and improve your users digital experience.

Assess your carbon footprints from cradle to gate on a product, corporate, and value chain level with carbon accounting software from SAP.

Integrate customer signals, gain deeper insights, and take informed action with the world’s most recommended CX platform.

Get started today with our public cloud ERP software solution, SAP S/4HANA Cloud Public Edition. This offering is hosted by SAP and runs on the industry standard so you can quickly get up and running with cloud ERP.

Advanced software solutions for contact centre, UC&C and Call Handling We make software that enhances your business! Contact us now

The cross channel marketing platform that powers unified customer experiences, and empowers you to create, optimize, and measure every customer interaction.